Content Strategy Planning
Analyses your store and existing content to build a smart content plan: pillar articles for your main categories plus supporting articles across the buyer journey, ready to flow straight into the blog writer.
The problem
Random blog posts don't build authority. Search engines reward organised topic coverage, and planning it by hand is a skill most store owners don't have time to learn.
What you get
7 capabilities included in Content Strategy Planning.
Automatic content planning
Recommends a blog plan from your store and the content you already have.
Pillars and spokes
Cornerstone articles for your main categories, plus supporting articles for each stage of the buyer journey.
Clear opportunity labels
Each topic is marked brand-new, an update to existing content, or a high-value opportunity.
Smarter internal linking
Suggestions for linking articles, products and collections together.
No duplicate topics
Checks that new topics won't overlap with what you've already written.
One click to start writing
Approve a topic and it goes straight into the blog writer.
Fully automated option
Link a plan to an automatic blog agent to keep writing the next best article on its own.
How it works
- 1
Analyse
The agent reads your catalog and existing content.
- 2
Plan
It proposes pillars and spokes, labelled by opportunity.
- 3
Write
Approve topics to send them to the blog writer, or automate the whole plan.
Benefits
- Topical authority instead of random posts
- No wasted overlap with existing content
- Better site structure through linking
- From plan to published post in a click
Best for
- Stores starting a blog from scratch
- Merchants with a blog but no strategy
- Teams running automatic blog agents
Try Content Strategy Planning on your site
Start with a free audit — no signup needed — and create an account when you want to act on the results.