Competitor & Market Insights

Bring in real search volumes and competitor rankings from your own Semrush account, track competitor websites, and tell the app who you sell to so suggestions stay relevant.

The problem

Writing for keywords you can't win, or ignoring what competitors rank for, wastes effort. You need real numbers and to know whether they're real or estimated.

What you get

4 capabilities included in Competitor & Market Insights.

Semrush integration

Connect your own Semrush account for real search volume and competitor ranking data.

Clear data labelling

Every keyword shows whether its numbers are real Semrush data or an AI estimate.

Competitor tracking

Add competitor sites to monitor, or let the app discover likely competitors for you.

Target market setting

Set your audience or region so competitor discovery and content suggestions stay relevant.

How it works

  1. 1

    Connect Semrush

    Link your account from the integrations hub.

  2. 2

    Add or discover competitors

    Track the ones you know, or accept suggestions.

  3. 3

    Use it everywhere

    Competitor and keyword data feeds the optimizer, blog writer and topic planner.

Benefits

  • Decisions backed by real numbers
  • Know what's data and what's estimate
  • Relevant to your market

Best for

  • Competitive niches
  • Merchants who already pay for Semrush
  • Teams targeting a specific region

Try Competitor & Market Insights on your site

Start with a free audit — no signup needed — and create an account when you want to act on the results.